SELLER’S GUIDE
When you list your property for sale with Essential New York Real Estate, we promise we will use all our experience, skill and expertise to obtain the highest possible price for your property by providing the widest possible exposure to the most qualified buyers. Most sellers of prime Manhattan property appoint an exclusive broker to sell their homes. An exclusive listing ensures that the seller will get maximum exposure of their residence through a customized marketing program and expert networking with other brokers, both locally & nationally.
WHAT ESSENTIAL NEW YORK WILL DO FOR YOU - A SUMMARY
- Suggest ways to present your home to its best advantage
- Assist in proper pricing of your home
- Inform immediately spreads the word about your property to the entire New York City brokerage community so they can come preview it and start showing it to their customers.
- Arrange separate open houses for brokers and for customers, which are widely publicized online and print advertising. We also arrange individual showings for brokers, their customers and ours, with all appointments scheduled at your convenience.
- Design a marketing program that includes advertising in appropriate print publications and on the Internet.
- Screen buyers, manage showings and conduct negotiations.
- Facilitate all paperwork and communications necessary to finalize a transaction.
Here in detail is what ESSENTIAL NEW YORK will do for you when you list your property exclusively with our firm.
APPRAISING YOUR PROPERTY
First, our knowledge of the current real estate market allows us to accurately price your home based on our comprehensive database including historical sales and current availability of similar properties. As marketing experts, we will even offer suggestions as to how you might enhance the appearance of your apartment to help achieve the best sales price possible.
MARKETING YOUR PROPERTY
Now it's time for us to market your property. ESSENTIAL NEW YORK launches an array of strategies to expose your home to prospective buyers:
We produce color picture postcards and professional brochures containing photos, floor plans and descriptions of your home which are then distributed to all cooperating Manhattan brokers and targeted purchasers.
We co-broke your property, making sure that all qualified brokers citywide are focused on your residence.
Once pricing is established, we create a personalized marketing plan for your unique residence and implements a targeted promotional campaign to reach the widest possible pool of qualified buyers.
We host well-promoted Open Houses designed to bring qualified buyers to your property.
SELLING YOUR PROPERTY
Your ESSENTIAL NEW YORK agent is familiar with every aspect of your property. He/she will be present every time your property is shown, ready to highlight everything that makes your residence special. Your agent involves you only as necessary while shielding you from the endless details inherent in the selling process. He/she will answer all inquiries, screen all prospective buyers, and advise you as offers are made.
CLOSING THE SALE
Once an initial offer is made, your ESSENTIAL NEW YORK l agent will begin negotiations on your behalf. He/she will handle all aspects of the transaction with authority and help you obtain the highest possible price for your investment. In addition, because we know our business, as well as the specific players involved in your deal, we can make your transaction proceed smoothly and rapidly as we negotiate and communicate with attorneys, mortgage brokers/bankers, appraisers, managing agents, board members and settlement personnel.
It is a testimony to our experience and skills that so many of our sellers and our buyers time and again refer many other new clients!
